MBA (Executive)/Batch 2022-25/Semester IV/Specialization Core Courses : Marketing Major

Customer Relationship Management

Catalogue Code: T2121
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480405

Sales Force and Channel Management

Catalogue Code: T2136
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480404

Business to Business Marketing

Catalogue Code: T2152
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480403

International Marketing

Catalogue Code: T2153
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480402