M.B.A. (Flagship) / Batch 2023-25 / Semester I / Specialization Core Courses : Marketing

Consumer Behaviour and Insights

Catalogue Code: T2888
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201410116

Sales Force and Channel Management

Catalogue Code: T2136
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201410115