M.B.A. (Flagship) / Batch 2022-24 / Semester III / Specialization Core Courses : Minor Marketing

Services Marketing

Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201410318

Digital Marketing

Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201410316

Retail Marketing

Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201410317

Customer Relationship Management

Catalogue Code: T2121
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201410319