MBA (Executive)/Batch 2021-24/Semester V/Specialization Core Courses : Marketing Major

Marketing Strategy

Catalogue Code: T2125
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480507

Brand Management

Catalogue Code: T2130
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480506

Sports and Entertainment Marketing

Catalogue Code: T2144
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480505

Retail Marketing

Catalogue Code: T2148
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 201480504