MBA (Executive)/Batch 2021-24/Semester IV/Specialization Core Courses : Marketing Minor

Consumer Behaviour

Catalogue Code: T2118
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480427

Integrated Marketing Communication

Catalogue Code: T2127
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480426