M.B.A ( Innovation and Entrepreneurship ) / Batch 2024-26 / Semester IV / Generic Elective Course

Retail Marketing

Catalogue Code: T2148
Course Type: Generic Elective Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201430409

Digital Marketing

Catalogue Code: T2139
Course Type: Generic Elective Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201430407