MBA (Executive)/Batch 2023-25/Semester IV/Specialization Core Courses : Marketing Minor

Digital Marketing_2023-2025_Sem IV

Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480408

Services Marketing_2023-2025_Sem IV

Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480407

Consumer Behaviour_2023-2025_Sem IV

Catalogue Code: T2118
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480406

Integrated Marketing Communication_2023-2025_Sem IV

Catalogue Code: T2127
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Course Code: 201480405